The goal of SEO is not to rank #1. The goal is to generate leads and sales for your business.
“What gets measured gets improved.” – Peter Drucker
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au
“My rule of thumb is build a site for a user, not a spider.”– Dave Naylor
“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs