Using a Customer Success Stories Video Series for Lead Generation

This article explores the potent method of generating business leads by creating a Customer Success Stories Video Series. It outlines the process of producing short video testimonials or stories that highlight how your product or service has positively impacted your customers. These videos can then be shared on social media and your website, acting as engaging and persuasive content to attract new leads.

Tools & Skills Needed

  • Storytelling Skills: To craft engaging narratives.

  • Basic Video Production Knowledge: For shooting and editing quality videos.

  • Social Media Savvy: For effective distribution and promotion.

  • Analytical Tools: To track the performance and impact of your videos.


  • Camera Equipment (or a high-quality smartphone)

  • Microphone for clear audio

  • Lighting equipment (if necessary)

  • Video Editing Software

  • Consent Forms (for featuring customers)

  • Branding Elements (logos, color schemes, etc.)


The Power of Video Testimonials

The use of customer success stories in video format is an increasingly popular and effective way to generate leads. Videos are inherently more engaging than text and images alone, offering a dynamic way to showcase your product’s or service’s impact. When prospective customers see real people sharing their positive experiences, it builds trust and credibility, making them more likely to consider your offering.

  • Step 1: Identify Satisfied Customers

    Start by selecting a diverse range of satisfied customers who have experienced tangible benefits from your product or service. Diversity in customer stories ensures that a wider audience can relate.

  • Step 2: Craft the Narrative

    Each video should tell a compelling story. Focus on the customer’s initial challenges, how your product or service provided a solution, and the positive outcomes they experienced.

  • Step 3: Production Quality

    Ensure good production quality. This doesn’t mean every video needs a professional film crew, but clear audio and visuals are crucial. Even smartphones can produce high-quality videos if used correctly.

  • Step 4: Keep It Concise

    Aim for brevity. Videos should be long enough to convey the story effectively, but short enough to retain viewer interest – typically around 2-3 minutes.

  • Step 5: Incorporate Branding

    Subtly include your brand elements in the videos. This can be done through logos, brand colors, or even the way you edit the videos.

  • Step 6: Call-to-Action (CTA)

    End each video with a clear CTA. This could be an invitation to visit your website, contact your team, or check out your product/service offerings.

Distribution and Promotion

  • Social Media: Share your videos across various social media platforms. Tailor the content to fit the format and audience of each platform.
  • Website Integration: Embed these videos on your website, particularly on landing pages or sections dedicated to customer testimonials.
  • Email Marketing: Include these videos in your email newsletters or as part of your email signature.
  • Partnerships: Collaborate with the featured customers to share the videos on their networks.

A Customer Success Stories Video Series is a compelling tool for lead generation. By showcasing authentic experiences and satisfaction from your current customers, you not only build credibility but also create relatable content that can resonate with potential clients. Remember, each video is a story that, when told well, can turn viewers into leads.