In this article, we explore how sending personalized video messages can be a powerful tool for generating leads. This approach is especially effective for special occasions or as a way to reintroduce your services. We’ll provide a step-by-step guide on creating and sending these messages, along with tips to make them more impactful.
Creativity: To craft engaging and personal messages.
Technical Skills: For recording and possibly editing the video.
Organizational Skills: To keep track of whom you've sent messages to and any follow-up needed.
Camera or Smartphone with Good Video Quality
Tripod or Stable Surface for Recording
Microphone (if needed for better audio quality)
Basic Video Editing Software (optional for minor edits)
Personalized video messages stand out in today’s digital age, where people are bombarded with generic marketing emails and text messages. They add a personal touch and show that you’ve put in the extra effort to connect on a more personal level. This method can be particularly effective for special occasions like birthdays, holidays, or anniversaries, as well as for reintroducing your services to past clients or prospects who might have expressed interest in the past
Address the recipient by name and make references to past interactions or their specific needs. This shows that the message is truly meant for them.
Aim for a length of 60-90 seconds. Get to the point quickly while keeping the tone warm and friendly.
Ensure good lighting, clear audio, and a professional background. Your phone camera can be sufficient, but make sure the video is stable.
End with a clear call to action. Invite them to contact you for a special offer, to learn more about a new service, or simply to catch up.
Personalized video messages are a unique and effective way to generate leads. They create a sense of connection and trust, which is crucial in any business relationship. By following these steps, you can leverage video messages to not only generate leads but also strengthen relationships with existing clients.