Seasonal check-in messages are a subtle and effective way to remind your contacts of your services and encourage referrals. This guide walks you through crafting personalized messages or emails tailored to holidays or special seasons. We’ll cover the strategy, the importance of personalization, and provide a template. Plus, we’ll outline the time estimate, materials needed, and essential tools to make this approach work for you.
Creativity: For crafting engaging and personalized messages.
Attention to Detail: To ensure each message feels personal and relevant.
Organizational Skills: For managing your contact list and follow-ups effectively.
Email Service or Messaging Platform: To send out your messages.
Contact List: Updated and segmented by relationship or interest.
Personalized Message Templates: Tailored to different holidays or seasons.
Follow-up Plan: To track responses and manage referrals.
Seasonal check-in messages capitalize on the goodwill and festive spirit of holidays and special seasons. They serve as a gentle nudge to your contacts, reminding them of your services in a context that feels personal and relevant. The key is to strike the right balance between a friendly check-in and a professional reminder of your services.
Start with a personal greeting that mentions the specific holiday or season. A message that feels personalized will be more warmly received and less likely to be dismissed as spam.
The core of your message should be a friendly check-in. Ask how they’re doing and express genuine interest in their holiday plans or seasonal activities.
After the personal touch, briefly remind them of your services. It’s crucial to keep this subtle—think of it as a soft sell. Mention how your services could benefit them or someone they know, especially in the context of the season.
Politely ask if they know anyone who might benefit from your services. Make it easy for them to refer others to you by offering to provide more information or a quick consultation.
Always end your message with thanks. Acknowledge their support and express appreciation for any referrals they might send your way.
Sending seasonal check-in messages is a thoughtful and effective strategy for generating leads and encouraging referrals. By personalizing your messages and aligning them with the festive mood of holidays or special seasons, you create opportunities to remind your contacts of your services in a way that’s engaging and heartfelt.