Generating Leads by Using HARO (Help a Reporter Out)

HARO (Help a Reporter Out) presents a unique opportunity for professionals to generate leads by leveraging media exposure. By signing up for HARO, you can respond to media queries that align with your area of expertise, potentially leading to media mentions. This not only boosts your credibility but also significantly enhances your exposure. This article delves into the process of using HARO effectively, including tips for crafting compelling responses and maximizing the opportunities that arise from media mentions.

Tools & Skills Needed

  • Communication Skills: Essential for clear and impactful responses.

  • Expertise in Your Field: To provide valuable and relevant insights.

  • Marketing Savvy: For effectively promoting media mentions.


  • Computer with Internet Access: For accessing and responding to HARO queries.

  • Professional Email: For correspondence with journalists.

  • Portfolio or Website: To showcase your expertise and credibility.


Understanding HARO

HARO is a platform that connects journalists with sources for their stories. When a journalist needs expertise or a quote for their article, they send out a query through HARO. These queries are then emailed to registered users, who can respond if they have relevant expertise or experience.

  • Step 1: Getting Started with HARO

    • Sign Up and Set Preferences: Register on the HARO website and select the areas that match your expertise. You’ll receive daily emails with queries related to these topics.
    • Understand Journalists’ Needs: Journalists often work under tight deadlines and specific story angles. Tailoring your responses to their requirements increases your chances of being featured.

  • Step 2: Crafting Effective Responses

    • Be Prompt: Respond quickly as journalists often work on tight deadlines.
    • Be Concise and Relevant: Keep your response focused and relevant to the query.
    • Provide Credentials: Briefly mention your expertise and why you’re a credible source.
    • Include Contact Information: Make it easy for journalists to reach you for follow-ups.

  • Step 3: Leveraging Media Mentions

    • Promote Your Mentions: Share your media appearances on your website, social media, and marketing materials.
    • Establish Credibility: Use these mentions to bolster your authority in your field.
    • Network with Journalists: Build relationships with journalists for future opportunities.

  • Step 4: Tips for Success

    • Be Consistent: Regularly respond to queries to increase your chances of being featured.
    • Offer Unique Insights: Stand out by providing unique, thoughtful perspectives or data.
    • Follow Up Respectfully: If a journalist indicates interest, provide additional information promptly and professionally.

Using HARO for lead generation is a strategic way to gain media exposure, establish credibility, and reach a broader audience. By providing valuable insights to journalists, you position yourself as an expert in your field, which can lead to increased business opportunities and professional growth.