This guide outlines the process of hosting an ‘Ask the Expert’ hour as a method for generating business leads. It covers planning the event, promoting it to your contacts, and encouraging them to spread the word. We’ll also provide a sample structure for the session, essential tips for engagement, and a breakdown of the time, materials, and tools needed to make your event a success.
Expert Knowledge: Essential for providing valuable advice and answers
Marketing Skills: For promoting the event effectively
Technical Setup: For hosting a smooth virtual session, if applicable
Organizational Skills: To manage registrations, follow-ups, and feedback
Video Conferencing Platform (for virtual events)
Promotional Materials: Digital flyers, social media posts
Registration System: For capturing participant information
Follow-Up Templates: Emails or messages for thanking participants and offering additional resources
An ‘Ask the Expert’ hour is a powerful tool for generating leads by leveraging your expertise and engaging directly with potential clients. It provides immediate value to participants while establishing your authority and the quality of your services. With careful planning, promotion, and follow-up, this strategy can significantly expand your network and lead pool.