people having a webinar

Collaborating on a Joint Webinar: A Strategy for Lead Generation

This article offers a comprehensive guide on leveraging joint webinars with non-competitive businesses in your industry as a means to generate leads. It covers the strategic benefits, steps for organization, a sample outreach script, and wraps up with essential considerations for time investment, materials needed, and tools for execution. Our focus is on creating a win-win situation for both parties involved, enhancing audience engagement, and maximizing lead generation opportunities through collaborative efforts.

Tools & Skills Needed

  • Collaboration Tools: For seamless communication and planning with your partner.

  • Project Management Software: To track tasks, deadlines, and responsibilities.

  • Email Marketing Service: For promoting the webinar and follow-up with attendees.

  • Analytics Tools: To measure the success of the webinar and understand audience engagement.


  • Webinar Software: A reliable platform that supports live streaming, audience interaction, and recording capabilities.

  • Presentation Materials: Engaging slides, videos, or demos to showcase during the webinar.

  • Marketing Collateral: Promotional materials to advertise the webinar across various channels.

  • Follow-Up Materials: Thank-you emails, recorded webinar access, and additional resources to send to attendees post-event.

infographic on generating leads through a joint webinar


Unlocking the Potential of Joint Webinars:

Joint webinars are collaborative online events hosted by two or more businesses that share a common audience but don’t compete directly with each other. This synergy allows each business to showcase their expertise to a wider audience while sharing the workload and benefits. For instance, a software development company might partner with a digital marketing firm to host a webinar on “Enhancing Your Online Presence Through Custom Software Solutions.”

  • Step 1: Identify Potential Partners

    Look for businesses in your industry with complementary services or products. They should share similar values and have an audience that would benefit from both offerings.

  • Step 2: Reach Out with a Proposal

    Develop a clear and compelling proposal that outlines the mutual benefits of hosting a joint webinar. Include potential topics, target audience, and how it will be beneficial for both parties.

  • Step 3: Plan and Promote the Webinar

    Work together to decide on the webinar’s structure, content, and promotion strategy. Utilize both parties’ marketing channels to reach a broader audience.

  • Step 4: Execute with Excellence

    Ensure the webinar is engaging and informative. Use high-quality presentation materials and interactive elements like Q&A sessions to keep the audience interested.

  • Step 5: Follow-Up for Lead Conversion

    After the webinar, share the leads generated with your partner and implement a follow-up strategy to convert these leads into customers.

Sample Outreach Script for Potential Partners:

Subject: Exciting Opportunity for Collaboration: Joint Webinar Proposal

Dear [Name],

I hope this message finds you well. I am [Your Name], the [Your Position] at [Your Company], specializing in [Your Specialty]. As we both cater to [Target Audience] without directly competing, I see a great opportunity for us to collaborate on a joint webinar. This event could provide significant value to our audiences by [Briefly Describe Benefit], and I believe it would be a fantastic way for us to both expand our reach and generate new leads.

I have a few topics in mind that could benefit our combined audience, such as [Topic Ideas], but I’m open to suggestions. Would you be interested in discussing this further?

Looking forward to the possibility of working together.

Best regards, [Your Name]

Collaborating on a joint webinar is a strategic move to extend your reach, leverage shared resources, and generate leads in a cost-effective manner. By partnering with a non-competitive business, you not only double your potential audience but also enrich your content, providing more value to attendees. It’s a proactive approach to networking and lead generation that can yield significant benefits for all parties involved.