This article provides a structured approach for reconnecting with past customers you haven’t engaged with in over a year. It includes strategies for identifying the right customers, conducting the call with a sample script, and effectively introducing new offers or specials.
Effective Communication: Crucial for a positive interaction.
Organizational Skills: For tracking and managing follow-ups.
Recollection Abilities: To remember previous interactions.
Patience and Enthusiasm: Essential for a pleasant and engaging call experience.
Customer List: Filtered for those not contacted in over a year.
Prepared Script: Customizable for each call.
Information on New Offers: Details about your new services or specials.
Note-taking Tools: For recording any follow-up actions.
Review your customer list to find those you haven’t worked with in the past year, excluding any with whom you had negative experiences. This targets your efforts towards potentially receptive contacts.
Choose a past customer who had a positive experience with your service. This first call sets the tone for your re-engagement campaign.
Here’s a script to guide your conversation:
Balancing Personal Connection and Brevity in Calls
While it’s beneficial to reconnect with your past customers on a personal level, it’s equally important to respect their time. Keeping the calls short and focused is crucial. A simple and effective way to manage this is by acknowledging their likely busy schedule at the beginning of the conversation. For instance, you might say, “I’m sure you’re busy, so I’ll keep this brief.” This statement sets the tone for a concise yet meaningful interaction, showing that you value both the personal connection and their time. Remember, the objective of these calls is twofold: to reignite old relationships and to create new business opportunities. The more calls you make, the more leads you are likely to generate, so efficiency is key. Balancing a warm, personal touch with a succinct approach ensures that you can reach out to more customers effectively, maximizing the potential of your re-engagement efforts.
Reconnecting with past customers is a valuable strategy for fostering continued business relationships and introducing new services. A well-structured call can open doors to new opportunities and strengthen your professional network.