people volunteering in their community

Generating Leads by Participating in Community Projects

Getting involved in local community projects is not just a noble endeavor; it’s a strategic approach to increase your visibility and create valuable networking opportunities. This article explores how dedicating time to community projects can help you generate leads by showcasing your commitment and building relationships in a non-salesy manner. We’ll offer a step-by-step guide on how to leverage these projects for business growth, including practical tips on inviting your contacts to join in the effort.

Tools & Skills Needed

  • Networking Skills: Essential for engaging effectively with community members and new contacts.

  • Organizational Skills: To keep track of projects, participants, and follow-up actions.

  • Communication Skills: For crafting engaging invitations and sharing your experiences compellingly.


  • List of Local Community Projects: Research and choose projects that align with your interests and business.

  • Invitations: Personalized messages to send to your contacts.

  • Social Media or Newsletter Platform: To share your involvement and the project's impact.

  • Personal Calendar: To schedule follow-ups and meet-ups post-project.

infographic about generating leads by participating in community projects


Dive into Community Engagement

Participating in community projects allows you to connect with people on a genuine level. Whether it’s a beach clean-up, a local fundraiser, or a community garden, these activities place you in the midst of potential clients and collaborators who share similar values. The key is to choose projects that resonate with you personally; this authenticity shines through and fosters trust.

  • Step 1: Select Relevant Projects

    Choose projects that align with your business values and interests. This alignment ensures your involvement is genuine, making your interactions more impactful.

  • Step 2: Invite Your Contacts

    Reach out to your contacts with a personal invitation to join the project. This isn’t just about getting them involved; it’s about sharing an experience that can strengthen your relationship.

  • Step 3: Showcase Your Participation

    Use social media or your business newsletter to share your involvement in the project. Highlight your role and the project’s impact, rather than your business services directly.

  • Step 4: Engage and Connect

    During the project, engage with others genuinely. Listen to their stories and share your own. This is where meaningful connections are made.

  • Step 5: Follow Up

    After the project, follow up with the people you met. A simple message thanking them for their effort and suggesting a coffee meet-up can open doors to further conversations about your services.

Participating in community projects is a powerful way to generate leads by building meaningful relationships and showcasing your commitment to shared values. By engaging in these projects and inviting your contacts to join, you create a platform for natural networking opportunities that can lead to business growth. Remember, the focus is on genuine involvement and relationship building; the leads will follow.